OFM Public Service Announcement

Partner with the OFM for the unveiling of our new hard-hitting public service announcement

The Office of the Fire Marshal (OFM) will unveil a new, hard-hitting public service announcement (PSA) showing the fatal consequences of not having working smoke alarms.
The Cause for Alarm video, a fictitious 911 call involving a fatal home fire where a mother and child lost their lives, is emotionally raw and gut-wrenching.
The fact that this home had no working smoke alarms is indeed a major cause for alarm.

As of September 14th, the province has lost 86 people in fires; consequentially, communities have lost mothers, fathers, grandparents and children.  As you are aware, often, these deaths are preventable.  Like you, the OFM is concerned that Ontarians are not getting the message about fire safety, and it is our hope this hard-hitting PSA can help change the attitudes around working smoke alarms.

As partners in fire safety, collectively, we can help Ontarians understand that only working smoke alarms save lives.  On September 28th, we’ll premiere the video on our social media channel at 9 AM EST.  We want as many Ontarians as possible to see this important public message.  That’s why we’re asking all our partners in fire services to be part of this premier event by also sharing the video on their social media platforms on September 28th at 9 AM EST.  Our reach through collective action cannot be underestimated.  If we all work together, we can get this video trending, ensuring as many Ontarians as possible see this life-saving public announcement.

We’ve made it simple. You can find the instructions and download the video on our SharePoint site by clicking here.

To request access to the OFM’s SharePoint site, complete the OFM SharePoint Registration Form.

Please don’t hesitate to contact the OFM with questions or if you need help facilitating your participation at [email protected].

Together, we can work towards a fire safe Ontario.